WVXU kicks off a it's fall fund drive Thursday with a $50,000 matching grant, while WGUC listeners’ generosity earlier this month has shortened the on-air appeal on the sister classical music station until Tuesday.
Thursday morning WVXU will announce the Carol Ann and Ralph V. Haile Jr./U.S. Bank Foundation matching grant. Listeners will be asked to thank the Haile Foundation for its support with #ThanksHaile on Twitter, says Sherri Mancini, Cincinnati Public Radio vice president for development.
Some of the fall funds will pay for a new WVXU transmitter to be installed next month, she says.
Unlike recent years, separate campaigns are underway for WVXU and WGUC.