Dubbed "the nation's longest running culinary arts festival," Taste of Cincinnati returns Memorial Day weekend for its 35th year.
Cincinnati USA Regional Chamber Vice President Pat Sheeran says the annual festival continues to grow.
"Last year we set a record for crowds," says Sheeran. "And if Mother Nature cooperates, we're going to do it again."
Roughly 5,000 people attended the very first Taste of Cincinnati back in 1979. 35 years later, more than half a million are expected to crowd downtown Memorial Day weekend.
They'll have plenty to choose from with more than 250 food options on the menu along with craft beers, a high-end dining experience, multiple live music venues and a children's play area.
Despite all that, Lori Salzaurlo with the Cincinnati USA Chamber says the importance of the weekend won't be forgotten. A color guard procession will be held at noon on Memorial Day on Fountain Square to honor veterans.
"It gives us a chance to thank some of the 200,000 veterans just in this area alone," says Salzaurlo.
New this year, Taste will open at 11 a.m. all three days.
If you're going:
When: Memorial Day Weekend: Saturday and Sunday, May 24 and 25, 2014, 11 a.m. to 12 midnight; Monday, May 26, 2014, 11 a.m. to 9 p.m.
Where: On six blocks of Fifth Street, from Race Street to Broadway in Downtown Cincinnati.