ROADSIDE MBA: Going on the road to learn from the successs of small businesses
What can Wall Street learn from thriving small businesses on Main Street, and how do these businesses evolve successfully from their start-up roots? Those questions inspired three economists, Paul Oyer, Michael Mazzeo and Scott Schaefer, to take a road trip across America's heartland. Their journey is recounted in ROADSIDE MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners, with authentic small business insights from Alabama to Idaho that will inspire any executive or entrepreneur. Co-authors Paul Oyer, professor of Economics at Stanford University's Graduate School of Business, and Michael Mazzeo, associate professor of Management and Strategy at Northwestern University's Kellogg School of Management, join us to share what they learned from their travels.