Marketing studies have shown that in today's digital, always-connected world, more consumers are searching for experiences rather than just products. This shift calls for companies and marketers to employ creative content and storytelling that drives and sustains customer experiences rather than describe the value of specific products or services.
In her latest book, "Experiences: The 7th Era of Marketing," Consultant, Author and Owner of Type A Communications Carla Johnson shows how and why marketers should embrace content creation management to increase company value.
Carla Johnsonjoins us along with Gina Boner, owner of Steady On Sales LLC and president of American Marketing Association Cincinnati, to discuss the importance of creating engaging customer experiences.
Carla Johnson co-wrote "Experiences: The 7th Era of Marketing" with Robert Rose, chief strategy officer for the Content Marketing Institute, and senior contributing analyst for Digital Clarity Group.