Ed. note: Tales from the Trail is a column that will take you behind the scenes of politics to see some of the funny, and sometimes outright bizarre things that happen on the campaign trail, based on Howard Wilkinson's recollections of 43 years of covering politics.
Every presidential administration has its own way of getting its message out to the American people.
That's something we expect. Something we didn't expect was presidential communication via Twitter.
But that's another story for another day.