Except for a small sign the "Innovation Collaboratory House" looks like any other villa at Maple Knoll Village. But walk inside and it's anything but.
Telehealth robots are in the sitting room and a Microsoft X-Box "Kinect" demonstration is in the bedroom. "Flo-bot" can manage congestive heart failure and do stroke intervention. "Little-bot" can ask you questions.
By the year 2015, those aged 50 and older will represent 45% of the U.S. population, and this baby boom generation, more than 78 million strong., has an annual income in excess of $2.3 trillion. Joining us to discuss how companies can reach these consumers, and tap into the growing buying power of an aging baby boom generation, are Caroline Pratt, VP of Manufacturer Practice with dunnhumbyUSA, and Scott Collins, president and CEO of Link-age.
The youngest members of the baby boom generation are turning 50, yet they are more active, more youthful, then previous generations that have crossed that milestone. The Live Well Collaborative is a non-profit founded in 2007 by the University of Cincinnati and Procter and Gamble to specialize in research and development of products and services for this large and growing 50-plus market.
Sen. Sherrod Brown came to a retirement home in Springboro this morning to tout a bill he says would close a Medicare loophole that is costing many seniors thousands of dollars in unexpected medical bills.
The Ohio Democrat told a roomful of about 50 seniors at Maple Knoll Retirement Village that his “Improving Access to Medicare Act” has bipartisan support in both the House and Senate and, if passed, will prevent “a lot of seniors from getting socked by a much larger bill than they expected.”