public relations

The Front Row with Betsy Ross
12:30 am
Fri January 25, 2013

Sports PR Missteps

The last week or so has been a PR nightmare for two big names in sports: Lance Armstrong and Manti Te’o. How these situations have been handled thus far is the topic in The Front Row with Betsy Ross. Betsy’s business partner at Game Day Communications, Jackie Reau, is in the studio to discuss what’s been done well and how both athletes have struggled with their admissions.