online reputation


When it comes to your business, upholding the brand is key. Nowadays, anything posted online can affect how others perceive your company's brand. A lot of times, these negative comments are posted on social media accounts. The Better Business Bureau has some tips about how to maintain a good online reputation.

Pete Kistler, a former Syracuse University student, had trouble figuring out why he couldn’t land even an internship. He had a high GPA, won a couple of scholarships and started two clubs on campus. And while all his friends were getting phone calls and going out on interviews, he got nothing. Why? When he Googled his name he found out. There was a convicted sex offender with the same name.