As the White House and Congress continue to wrangle over a deal to avoid the "fiscal cliff" and its billions in automatic spending cuts and tax increases, we wanted to take a look at who is spending big to influence the debate behind the scenes.
Customer loyalty programs have been around for years. You think nothing of giving the supermarket or pet supply store your personal information. In exchange you get a card or a key ring tag that you present at checkout to get a discount.
Now wireless carriers are taking it a step further, raising alerts from privacy advocates.
Verizon and AT&T recently launched programs allowing customers to receive rewards based on information their smartphones share with the carriers.