Originally published on Fri February 21, 2014 6:02 pm
The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.
The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:
Hopes are high that the worst is over in the Ukrainian capital of Kiev, where dozens of people died this week as security forces responded to anti-government protests. As we reported earlier, President Viktor Yanukovych and key opposition leaders have signed an agreement about forming a unity government, holding new elections and restoring the nation's 2004 constitution.