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Shots - Health News
11:18 am
Fri February 21, 2014

Ads Focused On A Few Drug Risks Might Make Them Memorable

When an ad contains too much information, the most important parts may not stick.
iStockphoto

Originally published on Fri February 21, 2014 6:02 pm

The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.

The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:

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U.S.
11:05 am
Fri February 21, 2014

Job Seekers Still Have To Hide Tattoos (From The Neck Up)

Rommel Canlas iStockphoto

Originally published on Fri February 21, 2014 4:31 pm

Deanna Mullennax spent six months last year looking for a job. Having tattoos, she says, definitely didn't help.

"Tattoos literally change your career," says Mullennax, who is now working at a bakery in Chicago. "They call them 'job stoppers' for a reason."

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The Two-Way
11:04 am
Fri February 21, 2014

Photos: Kiev's Independence Square Before And After

Kiev's Independence Square on Thursday (Feb. 20, 2014).
Vasily Fedosenko Reuters/Landov

Hopes are high that the worst is over in the Ukrainian capital of Kiev, where dozens of people died this week as security forces responded to anti-government protests. As we reported earlier, President Viktor Yanukovych and key opposition leaders have signed an agreement about forming a unity government, holding new elections and restoring the nation's 2004 constitution.

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The Two-Way
9:45 am
Fri February 21, 2014

Good Work On Those 'Feeli The Finnish Reindeer' Lyrics

His antlers are so bright.
Reindeer Herders' Association (of Finland)

We asked and Two-Way readers came through.

The challenge:

Set the story of "Feeli the Finnish Reindeer" and his shiny antlers to the tune of "Rudolph the Red-Nosed Reindeer."

The responses in our comments thread:

Feeli the Finnish reindeer
Had antlers that didn't glow.
And drivers didn't see them
As right over them they'd mow.

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The Two-Way
9:45 am
Fri February 21, 2014

Apple's Steve Jobs To Be Featured On U.S. Postage Stamp

Apple founder Steve Jobs, who died in 2011, is slated to be featured on a U.S. postage stamp next year.
Terry Schmitt UPI/Landov

Originally published on Fri February 21, 2014 10:04 am

Apple founder Steve Jobs, a man who probably did as much as anyone to set in motion the slow but steady demise of snail mail, will be featured on a U.S. postage stamp, according to a document from the Citizens' Stamp Advisory Committee.

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