Soon, most Americans will have to buy health insurance or pay a fine. This sounds like a marketer's dream: Captive shoppers directed by the government to buy your product. But when the product you're selling is health insurance, there are some pitfalls. Your customers may not love you. In fact, they may despise you.
"I think it may be too little too late for health insurance companies to now come out, like, 'Hey,we were just kidding the last 50 years!,'" says James Percelay, co-founder of the viral marketing firm ThinkModo in New York.
When the U.S. Supreme Court issues a ruling, its decisions can carry weight for generations. Think about decisions in the civil rights era regarding school segregation and the Montgomery bus boycott in Alabama.
As part of our look back on the summer of 1963, we examine another Alabama case that had a subtle effect on the way courts treat defendants.
At a mock trial at Samford University in Birmingham, a student playing the role of a defense attorney questions his client on the stand: "To your knowledge, can a driver turning left turn on a yellow light?"
The area of ocean set aside as a nature preserve could double or triple in the coming days, depending on the outcome of a meeting in Germany. Representatives from 24 countries and the European Union are considering setting aside large portions of ocean around Antarctica as a protected area. And the deal may hinge on preserving some fishing rights.
There are two proposals on the table: One would set aside huge parts of the Southern Ocean around East Antarctica; the other would focus on the Ross Sea, south of New Zealand.
For the past three years, StoryCorps' Legacy program has given people facing serious illness the chance to record interviews with loved ones and caregivers. Recently, StoryCorps expanded the program to include children.
In 2007, Faith Marr was diagnosed with a rare bone cancer on her spine. She was 4 years old. That year she had her first of eight surgeries, replacing her vertebrae with titanium rods. Doctors were uncertain about her chances of survival.