By the year 2015, those aged 50 and older will represent 45% of the U.S. population, and this baby boom generation, more than 78 million strong., has an annual income in excess of $2.3 trillion. Joining us to discuss how companies can reach these consumers, and tap into the growing buying power of an aging baby boom generation, are Caroline Pratt, VP of Manufacturer Practice with dunnhumbyUSA, and Scott Collins, president and CEO of Link-age.
The youngest members of the baby boom generation are turning 50, yet they are more active, more youthful, then previous generations that have crossed that milestone. The Live Well Collaborative is a non-profit founded in 2007 by the University of Cincinnati and Procter and Gamble to specialize in research and development of products and services for this large and growing 50-plus market.
Did you know that one of the country’s leading experts in social media marketing is located right here in Cincinnati? Her name is Krista Neher and after a successful career at P&G, she moved to a start-up company that raised the inevitable question: how do I do more, with less? As she mastered social media opportunities, she openedBoot Camp Digital and wrote the Social Media Field Guide. That was followed by Social Media Marketing: A Strategic Approach and now her newest book, Visual Social Media Marketing. She is in the studio with Mark Perzel to talk about successfully using social media, even as the options grow more and more numerous.