international marketing

Cincinnati Edition
6:30 am
Wed September 25, 2013

Brand Repositioning for Cross-border Markets

Marketing a product or service internationally takes careful planning and research, and adjusting your sales message to appeal to your target country’s local culture, language and buying habits.

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Cincinnati Edition
6:30 am
Wed September 25, 2013

Serving a Diverse Market

Lori Wellinghoff
DIGGS

Cincinnati is a city of immigrants, and people from other countries continue to make Cincinnati their home. But to increase our region’s diversity, and help grow our economy, local companies must be prepared to meet the needs of individuals, even those fluent in English, who are more comfortable doing business in their native language.

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