Marketing a product or service internationally takes careful planning and research, and adjusting your sales message to appeal to your target country’s local culture, language and buying habits.

Serving a Diverse Market

Sep 25, 2013

Cincinnati is a city of immigrants, and people from other countries continue to make Cincinnati their home. But to increase our region’s diversity, and help grow our economy, local companies must be prepared to meet the needs of individuals, even those fluent in English, who are more comfortable doing business in their native language.

Cincinnati BrandHUB

Sep 4, 2013

Cincinnati is a city of marketers, home of Proctor & Gamble, Kroger, DunnhumbyUSA, and dozens of advertising, design, data analysis and branding companies. The Cincinnati USA Regional Chamber’s BrandHUB works to strengthen and grow our place in the marketing industry. Nicole Ball, director of Cincinnati BrandHUB, and Empower Group CEO Jim Price  discuss the Chamber’s effort.

Cincinnati Chamber USA

Established in 2003, the Minority Business Accelerator (MBA) is the economic development initiative of the Cincinnati USA Regional Chamber. We talk about the MBA’s mission and accomplishments in helping local minority firms with Crystal German, vice president of the Minority Business Accelerator and Economic Inclusion for the Chamber.

City of Dayton, Ohio

Competition Begins

Jul 17, 2013

  Cincinnati Innovates is a competition designed to showcase the technological, artistic, and ingenious innovations of Cincinnatians. Entry deadlines were July 15, we’ll take a look at some of this year’s competitors, and talk with past winners.

Sarah Ramsey / WVXU News

The Horseshoe Casino Cincinnati has been open since early March, on today's Cincinnati Edition we’ll discuss the economic impact the casino has had during its first four months of operation with Senior Vice President & General Manager Kevin Kline.

In today’s Focus on Technology, WVXU’s Ann Thompson looks at the Mason, Ohio high-tech business incubator.  We’ll also hear why so many technology companies, big and small, have found Mason such an inviting location for business. Our guests are Chief Executive Officer of Intelligrated, Chris Cole, and CincyTech Managing Director, Digital, Software and Health Tech, Mike Venerable.

OTR's Gray & Pape

Jan 4, 2013

Did you know there is a national company headquartered in Over the Rhine that employs archeologists, historic preservationists, scientists, and other unique professionals working under the banner of cultural resource management? Starting their 26th year in business, Gray & Pape is based at 13th and Main, but has offices in Indianapolis, IN; Richmond, VA; Providence, RI; and beautiful Rabbit Hash, KY. Kevin Pape from Gray & Pape joins Mark Perzel in studio to discuss his company’s work, successes, and plans for the next 25 years.