Boot Camp Digital

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The current presidential campaign is the most unusual in recent memory, with unconventional candidates and campaigns that continue to confound political pundits. And the way candidates are using social media has been a major reason political experts can't seem to get a handle on this election.

Did you know that one of the country’s leading experts in social media marketing is located right here in Cincinnati? Her name is Krista Neher and after a successful career at P&G, she moved to a start-up company that raised the inevitable question: how do I do more, with less? As she mastered social media opportunities, she opened Boot Camp Digital and wrote the Social Media Field Guide. That was followed by Social Media Marketing: A Strategic Approach and now her newest book, Visual Social Media Marketing. She is in the studio with Mark Perzel to talk about successfully using social media, even as the options grow more and more numerous.