advertising

  The Super Bowl is this Sunday, and there is almost as much pre-game hype about what will take place off the field, the commercials.  This year companies will spend a record $4.5 million for 30 seconds of air time.

  By the year 2015, those aged 50 and older will represent 45% of the U.S. population, and this baby boom generation, more than 78 million strong., has an annual income in excess of $2.3 trillion. Joining us to discuss how companies can reach these consumers, and tap into the growing buying power of an aging baby boom generation, are Caroline Pratt, VP of Manufacturer Practice with dunnhumbyUSA, and Scott Collins, president and CEO of Link-age.

  The Super Bowl is this Sunday, and there is almost as much pre-game hype about what will take place off the field, the commercials.  This year companies will spend $4 million for a 30 seconds of air time.