The Unconventionals

Dec 31, 2013


January 9 at 7 pm:

The best business stories are about surprises that happen when a company questions basic assumptions or the prevailing wisdom. The Unconventionals looks at small startup companies and even some big established brands… that do counter-intuitive things – things that lead to innovation to explore why these companies are original. In this pilot program, host Mike O’Toole talks with the CEOs from Big Ass Fans, Dollar Shave Club, and Intel.

WVXU is airing this pilot program so that you can tell us what you think of it.  Please answer a few short questions on our web survey.

The Unconventionals is a PJA Radio Production with Academic Sponsor The Center for Global Brand Leadership at Columbia Business School.