Cincinnati Edition
6:30 am
Wed September 25, 2013

Brand Repositioning for Cross-border Markets

Marketing a product or service internationally takes careful planning and research, and adjusting your sales message to appeal to your target country’s local culture, language and buying habits. Ralf Weber, president & CEO of m/e brand communication, IMK Brand Communication Institute Senior Director Günter Käfer, and Nick Vehr, president & CEO of Vehr Communications, LLC, discuss repositioning your brand for cross-border marketing.

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