marketing en Selling to the New 50+ Market <p><span style="line-height: 1.5;">&nbsp;&nbsp;</span>By the year 2015, those aged 50 and older will represent 45% of the U.S. population, and this baby boom generation, more than 78 million strong., has an annual income in excess of $2.3 trillion. Wed, 14 May 2014 10:30:05 +0000 Mark Heyne 26579 at Selling to the New 50+ Market Products, Services for the 50+ Market <p><span style="line-height: 1.5;">&nbsp;&nbsp;</span>The youngest members of the baby boom generation are turning 50, yet they are more active, more youthful, then previous generations that have crossed that milestone. Wed, 14 May 2014 10:30:00 +0000 Mark Heyne 26674 at Products, Services for the 50+ Market Brand Repositioning for Cross-border Markets <p></p><p></p> Wed, 25 Sep 2013 10:30:10 +0000 Mark Heyne 17679 at Brand Repositioning for Cross-border Markets Krista Neher of Boot Camp Digital <p>Did you know that one of the country’s leading experts in social media marketing is located right here in Cincinnati? Her name is <a href=""><strong>Krista Neher</strong></a> and after a successful career at P&amp;G, she moved to a start-up company that raised the inevitable question: how do I do more, with less? As she mastered social media opportunities, she opened<a href=""> <strong>Boot Camp Digital</strong></a> and wrote the <strong><a href=";s=books&amp;ie=UTF8&amp;qid=1361308740&amp;sr=1-3&amp;keywords=krista+neher">Social Media Field Guide</a>. </strong>That was followed by <a href=";s=books&amp;ie=UTF8&amp;qid=1361308740&amp;sr=1-4&amp;keywords=krista+neher"><strong>Social Media Marketing: A Strategic Approach</strong></a> and now her newest book, <a href=";s=books&amp;ie=UTF8&amp;qid=1361308740&amp;sr=1-1&amp;keywords=krista+neher"><strong>Visual Social Media Marketing</strong></a>. She is in the studio with Mark Perzel to talk about successfully using social media, even as the options grow more and more numerous.</p><p> Fri, 22 Feb 2013 05:31:25 +0000 Mark Perzel 9424 at Krista Neher of Boot Camp Digital