NCAA tournament en Flyers' NCAA run a PR boon for Dayton <p></p><p>The Dayton Flyers' Men's NCAA basketball tournament run brought in more than just good press for the University of Dayton.</p><p>A <a href="" target="_blank">study</a> commissioned by two Dayton City Commissioners finds the team's unexpected success generated increased publicity for the city as well.</p><p></p> Wed, 07 May 2014 19:50:19 +0000 Tana Weingartner 26435 at Flyers' NCAA run a PR boon for Dayton "The Ultimate Book of March Madness" <p>College basketball is in full swing, conference play has started around the country, so that means we are moving quickly towards March and the NCAA Tournament. If you are a rabid fan, and especially if you are a fan of the <a href=""><strong>University of Cincinnati Bearcats</strong></a>, you are going to love a newly published book. Author <strong>Tom Hager</strong> is in <strong>The Front Row with Betsy Ross</strong> to talk about <a href=";url=search-alias%3Dstripbooks&amp;field-keywords=tom+hager&amp;sprefix=tom+hager%2Caps%2C147"><strong>The Ultimate Book of March Madness</strong></a>, which ranks the 1963 University of Cincinnati vs. Loyola-Chicago championship game as the #1 game in tournament history.</p><p> Fri, 18 Jan 2013 05:30:15 +0000 Betsy Ross 8104 at "The Ultimate Book of March Madness"